Built by racers, for racers.
Laptica was born from a simple frustration — the tools we relied on at the track were difficult and inefficient to use and still left us with a lot of manual note-taking.
The software commonly used by racing teams and track day enthusiasts can be difficult to learn and only addresses a limited set of use cases.
Laptica aims to provide a complete end to end race data management solution for racing teams and track day enthusiasts, incorporating AI-powered insights and analysis to help you get the most out of your data.
Today, Laptica brings professional-grade AI analysis to racing teams and track day enthusiasts alike. From GT3 to superbikes, from setup version control to real-time setup recommendations and driver coaching — we're building the platform we always wished we had.
The Team
Meet the founders
Dave Fellows
Co-Founder
A lifelong motorsport enthusiast and software engineer with a passion for data, AI and software. New Zealand Superbike Champion in the Pro Twins class in 2022/2023 but has since switched to four wheels with a Radical SR3. Principal Software Engineering Manager for Microsoft's Azure Kubernetes Service, Dave brings deep experience in building scalable and secure platforms and a trackside perspective that keeps Laptica grounded in what racers actually need.
Will Broadmore
Co-Founder
Engineer, racer, and data obsessive. Will has spent years at the intersection of motorsport and technology, and believes that the best engineering decisions — on and off the track — are the ones backed by evidence.